Rafa Golf is a golf apparel brand based in the Los Angeles area. Its purpose has been to add a streetwear approach to the golf-wear scene. The marketing focus targets millennial golfers who enjoy the game as a pass-time, don't take the game too seriously, and play with friends on weekends. The apparel approach is for players who want something less traditional than the typical golf brand. I created the logo, brand guidelines, merch designs, and digital assets.