UFC x Monster Energy

In 2023, I developed the look and feel for Monster Energy’s custom point-of-sale key art promoting UFC and Monster Energy products nationwide. This campaign spanned a wide range of print and digital assets, including standard pricing materials and sweepstakes promotions. UFC, as a globally recognized sports and entertainment brand, added dynamic appeal to the visuals, leveraging its strong fanbase and high-energy image to align with Monster’s bold identity. The collaboration helped capture the excitement of the sport, by including prominent athletes, while driving consumer engagement across retail spaces.

Project details:
Direction under Monster Energy
Key Art Design by Adrian Gamboa
Scope: Key Art Design, Point of Sale
Monster Energy x UFC 2023 | Point of Sale Materials, Vertical
Monster Energy x UFC 2023 | Point of Sale Materials, Type Lockup
Monster Energy x UFC 2023 | Point of Sale Materials, Standee
Monster Energy x UFC 2023 | Point of Sale Materials
Monster Energy x UFC 2023 | Point of Sale Materials, In-store Displays

*The projects displayed on this portfolio web page were created during my employment/contract work with Monster Energy. All rights to the work shown, including copyrights and trademarks, are owned by their respective owners. The purpose of showcasing these projects is solely to demonstrate my role and contributions as a designer and/or art director.