Bang Energy Any Means Orange

Bang Energy has partnered with Any Means Possible, a prominent streamer crew known for dominating the cultural zeitgeist with their entertaining and highly streamed content. The crew includes popular members Kai Cenat, Fanum, Duke Dennis, Agent 00, Chris and Davis who are celebrated for their massive influence on social media. Together, they’ve launched Any Means Orange, a new Bang Energy flavor. The campaign’s creative direction centers around a heist theme, where the crew searches for the secret formula behind the new drink flavor. I was tasked with designing the key art, inspired by the look and feel of action movie posters, to serve as the hero visual for all nationwide point-of-sale promotions, both print and digital.

Project details:
Creative Direction: Chase Ichiki
Art Direction & Design: Adrian Gamboa
Scope: Key Art Design + POS/Promo Materials
Bang Energy x Any Means Possible | Any Means Orange Stylized Type Lockup
Moodboard
Any Means Orange Moodboard
Coming Soon Concept Art
Bang Energy x Any Means Possible | Any Means Orange Concept Art 1
Bang Energy x Any Means Possible | Any Means Orange Concept Art
Final Coming Soon POS
Bang Energy x Any Means Possible | Any Means Orange Coming Soon Art, In-store Static
Bang Energy x Any Means Possible | Any Means Orange Coming Soon Art, In-store Wobbler
Main POS Key Art Design
Bang Energy x Any Means Possible | Any Means Orange Campaign Art Horizontal
Bang Energy x Any Means Possible | Any Means Orange Campaign Art Vertical
Bang Energy x Any Means Possible | Design Elements and Type Lockups
Point of Sale Assets
Bang Energy x Any Means Possible | Point of Sale Materials
Agent next to Any Means Orange Display
Any Means Possible Crew
Any Means Orange C-Store Display

*The projects displayed on this portfolio web page were created during my employment/contract work with Monster Energy. All rights to the work shown, including copyrights and trademarks, are owned by their respective owners. The purpose of showcasing these projects is solely to demonstrate my role and contributions as a designer and/or art director.