Cardenas Markets

Cardenas Markets, LLC is a Hispanic grocery market with its 60-store footprint spreading across California, Nevada, and Arizona. It was founded in the '80s and was originally family-owned. With a recent shift in focus to social media and e-commerce, the company was due for a brand revamp and a new set of guidelines to utilize as its new marketing foundation. I had the opportunity to create new guidelines that brought a modern feel while still maintaining the original traditional and authentic feel that the brand has held over the years.

Project details:
Creative + Art Direction by Adrian Gamboa
Design by Adrian Gamboa
Scope: Brand Guidelines, Typography, Color, Layouts and Collateral, Print, Digital, and Environmental Design, Website Design
Cardenas Markets Storefront
Cardenas Markets Storefront
Cardenas Markets Logo Variations
Cardenas Markets Logo Variations
Considering the different places where a logo can exist, it’s impossible to use the same version everywhere without losing a little something here and there. Cardenas Markets had been using its standard logo for years. With an ever-changing world, it was vital to think of a way to add adaptability to the brand while abiding by utilizing the same logo and not sacrificing brand equity. Having a responsive logo in different spaces is advantageous to maximize brand awareness in the digital, print, and environmental areas. Because of this, we introduced the flower as an icon.
Cardenas Markets Logo Variations
Cardenas Markets Logo Variations
Typography
Cardenas Markets Typography 1
Lockups
Cardenas Markets Typography Examples
Color Palette
Cardenas Markets Color Palette
Cardenas Markets Gift Card Design
Cardenas Markets Produce Dept.
In-store Ceiling Banners
Cardenas Markets In-Store Ceiling Banners
Cardenas Markets In-Store Ceiling Banners
Cardenas Markets In-Store Photos
E-mail, Website + Social Media
Cardenas Markets CRM Mockup
Cardenas Markets Social Media Mockup
Cardenas Markets Website Redesign
Brand Guidelines
Cardenas Markets Brand Guidelines
View Full Guidelines here
Cardenas Markets Stationary

*The projects displayed on this portfolio web page were created during my employment/contract work with Cardenas Markets. All rights to the work shown, including copyrights and trademarks, are owned by their respective owners. The purpose of showcasing these projects is solely to demonstrate my role and contributions as a designer and/or art director.