I led the updated key art direction for Java Monster, Monster Energy’s RTD coffee line, across retail, social, and OOH channels. The goal was to push the brand away from generic coffee tropes and instead give it an edgier, character-driven look. Pulling inspiration from punk rock poster design, I created visuals that feel bold, textured, and culturally relevant, while still clearly communicating coffee. This direction spoke to Java Monster’s core audience of millennials and younger Gen X consumers who want the energy and identity of Monster paired with the functionality of a ready-to-drink coffee.