Monster Energy Ultra is the zero sugar alternative under the Monster Energy umbrella of brands. This brand caters toward a more youthful trendsetting audience immersed within the art, music and fashion spaces. Ultra Vice Guava is one of the newer flavor profiles to be added to this product line under the Monster Energy umbrella. I had the opportunity to develop the key art to promote the launch of the new product across the U.S. As part of the campaign, Monster Energy also brought on recording artist French Montana to promote the launch of the new flavor. I helped work on some of the social media assets that made it on his Instagram page.